Customer Stories
August 10, 2021

How swap-studio's sustainability mission comes full circle with Minite

How swap-studio's sustainability mission comes full circle with Minite

“Ross hit the ground running as soon as she started,”

says Dr. Nilofer Christensen, founder, and CEO of the online trading platform swap-studio.

Bringing the bartering system back to the forefront, swap-studio focuses on the free and sustainable exchange of pre-used fashion and lifestyle products amongst its users. swap-studio’s business model also gives their B2B partners, lifestyle sustainability brands, the opportunity to liquidate their overstock, so that unsold items can find a new home. With their platform going live in February, swap-studio’s bright future is only just beginning. Dr. Christensen smiles and releases a sigh simultaneously. “It’s hard to keep up with the growth”.

What a convenience to have a sprinter on the team, then. Ross is a cunning and creative student at the Erasmus University Rotterdam, who built a versatile skill set with which she’s been able to bring versatile growth solutions to swap-studio.

"With their unencumbered minds, students are the powerhouse of potential and inspiration, they are the masters of innovation flow."

Companies often challenge the idea of hiring a young student who doesn’t have 10 years of experience under their belt. But in the race for visibility and success, it is ambition-- not experience-- that gets us to success fastest. It hits the ground running, like Ross did at swap-studio.


When we asked Dr. Christensen, the arrival of a Minite High-Flyer on the team was like a star sent from the sky. “Ross is a lot younger than all of us, and that’s really valuable. Having a Generation Z on the team powers a platform like ours. That fresh perspective and innovation will help for the longevity of swap-studio.”


Ross’ progress is booming. Within a period of four weeks, she has made sure website traffic stays speedy, accounting for a fun load of new sign-ups and the creation of a new brand advocate program, launched and managed by none other than Ross herself. “She also brought a sustainable fashion week to our attention, that we’re now participating in.” Planting the seeds that grow the fastest, creating ideal momentum and knowing exactly what catches people’s shortened attention spans (Read: The benefits of Generation Z student freelancers), High-Flyers are the result of a special, intrinsic bond between startup and student: youthful ambition. There is no greater drive that can be created beyond the fusion of these two forces.

"Ross is a lot younger than all of us, and that’s really valuable. Having a Gen Z on the team powers a platform like ours. That fresh perspective and innovation will help for the longevity of swap-studio."

“I just didn’t have any contacts in universities, but I’ve always liked the idea of finding a way to give students a real voice in the workforce. It’s difficult to compete with people who have 10 years of job experience on their CV. Even if a student has already built the same skills during their university education, too often it isn’t trusted.”

It is where we make the mistake, Christensen insists: “with their unencumbered minds, students are the powerhouse of potential and inspiration, they are the masters of innovation flow.”

We get it. You don’t have the time. Neither did swap-studio-- but they believed their garden needed a breath of fresh air. What new seeds to plant? What if they don’t grow right? Minite takes care of the garden logistics, eliminating any risk for you, and empowering all potential for them-- the High-Flyers like Ross Jin-- the greatest seed of student success you could possibly add to your startup garden.

“We just love her.”

Now the journey continues, and how the garden expands. swap-studio faces the fabulous challenge of competition: “we’re doing so good from having started just last February, but as we grow, we have to consider our competition. As a small start-up, it’s difficult to get visibility due to our lack of resources in comparison to our larger competitors.”

Who can help? At this juncture, you may already be guessing our solution. Are there more Ross Jin’s where she came from? No shortage, but each their own High-Flyer, with unique potential and power to make your company fly high.

Today, swap-studio celebrates a sustainable future and student success, empowering the hidden wisdom of the world and turning potential into progress. Visit the Minite garden for your own seeds to success: post a task today, and hire a High-Flyer tomorrow!

"While some see young talent as a risky bet for company growth, we see it as the rocket fuel that just needs a space station to take off into the infinite space of innovation."

Dr. Christensen was featured in ELLE Netherlands and named as one of the 10 women in tech to watch in Harper’s BAZAAR. Curious about swap-studio? Start swapping today!

Are you a business ready to innovate and grow further while supporting the next generation talent? Let the brightest student freelancers help you increase online engagement through digital marketing, explore new markets or generate leads through creative business development. Post your project for free on Minite and we'll connect you with the best pre-qualified university talent through our Student as a Service offering.

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