Customer Stories
November 15, 2021

Seizing the momentum with a High-Flyer duo: Unknown Group’s lead generation race

Seizing the momentum with a High-Flyer duo: Unknown Group’s lead generation race

"We needed to get matched fast, and Minite made it happen, in less than a day. That meant we could start working right away."

When Unknown Group reached out to Minite, they were under urgent time pressure, and speed was the name of the game. Luckily, a team of two High-Flyers swooped in to save the day. Unknown Group is a business development and early-stage venture capital firm that helps founders bring their solutions to scale. Active in 100+ countries, they serve as more than an exposure platform-- also supporting large organizations with deal flow and investments.

“I saw our High-Flyers were prepped by Minite. They were well-prepared and communicative.” When momentum needed to be seized, Minite was there. “The process was an enjoyable one from beginning to end-- everything went smoothly.”

At the arrival of our High-Flyer heroes, Willy and Jeroen, CCO of Unknown Group, had just taken on a new client, a young company in the baby product industry, that was looking to get better exposure in shelving its products in baby shops and daycare companies across the Netherlands. Without any clear knowledge of how many players there were in the Dutch market for this industry, the deadline for the research project was set at two weeks. The time crunch was real.

For Unknown Group’s High-Flyers, the task was to map out daycare and baby companies across the Netherlands, and collectadditional data such as the hourly rate, mapping out the stores’ locations, core product, and core distribution channel. High-Flyers would then reach out to these leads. All in a matter of 2 weeks. An ambitious project-- for ambitious students.

“We needed to get matchedfast, and Minite made it happen in less than a day. I’m very grateful for that, because that meant we could start working right away.” At ligtning speed, Minite found a dynamic pair of High-Flyers for Jeroen and Willy to work with, and everything was sorted from start to finish within less than 24 hours.

“They were really fast learners, so we saved a lot of time. That was the greatest added value we got from the High-Flyers, because we had a lot to do in a short period.”

“I am a strong believer in learning things by doing them. We started, and they got the process of how we were doing everything through active examples.” After only one day of onboarding, Willy’s High-Flyers were working proactively and independently to the max. “They were really fast learners, so we saved a lot of time. That was the greatest added value we got from the High-Flyers, because we had a lot to do in a short period.”

But beyond that, Jeroen and Willy’s High-Flyers were providing an influx of insights and inspiration, going above and beyond in their task. After all, Minite’s student freelancers do operate in the skies of success. “They were both susceptive to new ideas as well as launching new concepts, and they were never afraid to ask questions. I really liked hat. Our High-Flyers are even immortalized on our infamous picture wall!”

Within two weeks, four new leads were sourced, thanks to Minite’s High-Flyers. Two physical and two online baby shops wanted to add Unknown Group’s client to their product portfolio. “They also provided the client with a far better and more extensive overview of what companies are out there and worth reaching out to, as well as insights from how well the product was received when talking to potential leads.”

Urgency, task emergency… you see, Minite’s got it. We prepare our High-Flyers for intensive, highly independent work from the start so you wonder how they’re able to stun you so well. “I saw they’d been given tips for how to do this. They were well-prepared and communicative.” When momentum needed to be seized, Minite was there. “The process was an enjoyable one from beginning to end-- everything went smoothly, and the team was always responsive.”

That’s the name of the game at Minite-- we’re here to help you grow and glow, faster. Sign up and post a project on minite.works  if you’re also curious about getting your company ahead with a High-Flyer.

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