On this edition of the 5 Minite Coffee, we’re sitting down with Anna C. Mallon, a well-known name that reaches far beyond the startup landscape alone. Anna brings 20 years of experience transforming global start-up innovation, education and marketing businesses across Europe and Southeast Asia. She catalyzes entrepreneurship and innovation. Here’s what we learned from her about the shifting startup landscape.
Disclaimer: views, opinions and recommendations are purely based on Anna’s personal experience in the startup ecosystem for 20 years and do not reflect that of AWS officially.
I believe there will be a rising need for freelancers and the need to fill many specialized roles that do not exist yet. The fast-paced nature of startups requires agile staffing and the ability to add/remove resources as needed.
Following customer-driven innovation methods (design thinking, Lean Startup), commitments like salaries should be deployed when there is a confirmed business case and cash flow. As Ries summarized it, it is Figuring out what’s working before running out of resources: validate before scaling. Achieving success hinges on lots of testing, reiterating and pivoting. What this means in hiring is that specific skills needed in the beginning might drastically change as customer feedback and validation comes in.
Startups are leading the way for the future of work, triggered and sped up through the pandemic.
Cloud computing to keep costs low, experimentation high, safe and be ready to scale. Startups can store, retrieve and transfer data in minutes with cloud computing providers like AWS. Besides technological shifts such as open source and horizontal computing, AWS cloud computing has made it cheaper to launch a startup. This also allowed investors to invest in the business rather than in hardware costs. Technology is also the key for startup growth. Startups want to build the foundations of their MVP quickly and efficiently, and with cloud computing they can launch faster, experiment at lower risk, and focus on core business value.
“I believe there will be a rising need for freelancers and the need to fill many specialized roles that do not exist yet. The fast-paced nature of startups requires agile staffing and the ability to add/remove resources as needed.”
One person comes to mind when I think of digital nomadism. I outsourced my initial marketing research and digital campaigns to her. This person was living the REAL digital nomad life. She was working in a different city every month, and there was no difference in her Wi-Fi availability or productivity from the other team members who were sitting right in front of me. Time zones or meeting availability was no challenge either. The experience was superb. I had a happy, motivated team member who was living the life she wanted while being a top marketing professional, all remote and on-demand. Amazing for both sides.
My other team members were not digital nomads per se, just digital/virtual professionals living abroad, supporting me digitally and contract based. Project management tools kept us organized and collaborative. Slack contributed in building a very transparent and inclusive startup culture which kept us all connected and grateful.
“Startups are leading the way for the future of work, triggered and sped up through the pandemic. Specific skills needed in the beginning might drastically change as customer feedback and validation comes in. ”
Here’s what I have found creates inclusion, ownership and clarity for virtual or remote teams;
We thank Anna for her time and for generously sharing her wise pieces of advice and insights with us, from which we can all learn a lot. Are you also a startup on the brink of innovation? Need agile resources to help take you to the next stage? Our talented pool of flexible, pre-verified student freelancers, or High-Flyers, is available to skyrocket your digital marketing, business development, research, data analytics or web development, so you can focus on growing your core business. Sign up and post a Task for free today - it only takes a Minite.
Laat je gegevens achter en we bellen je zsm.